Ursa Freedom Project welcomes you to a unique and uplifting campaign aimed at raising awareness and money for bear conservation and welfare through story and art. UFP is an independent project driven by an online network of passionate people. Please explore our website and learn how you can help make a difference.

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Buy this book and be inspired by rescue stories of bears Animals Asia has saved from bile farms. You will love seeing how the bears now live in peace at AAF's bear sanctuary in China. Your purchase supports AAF's rescue and rehabilitation efforts.

"The longer we wait, the more expensive it will be to prevent future extinctions," says Dr Jane Smart, Head of IUCN's Species Programme. "We now know what species are threatened, what the threats are and where we have no more excuses to watch from the sidelines."

With both acknowledged and possible calamities as compelling and urgent
catalysts, Raincoast Conservation is advocating for British Columbia's first fully protected salmon runs. The move is an effort to save the grizzly bear species.

This bold and ambitious proposal runs contrary to the historical underpinnings of salmon management, as fisheries managers have always assumed that salmon exist exclusively for human consumption.

According to Raincoast, it is a matter of competition, and the odds are stacked against carnivores in these coastal salmon forests.

The use of animal parts in traditional Chinese medicine (TCM) is decimating wild animal populations, including seven of the eight species of bears for bile products.

Unless urgent reforms are introduced quickly, many species face an irreversible fate: extinction. There are over 50 herbal alternatives to bear bile for use in TCM. Animals Asia's Healing Without Harm program can save millions of animals’ lives each year by educating people about cruelty-free herbal alternatives to consumers and practitioners of traditional medicine. Learn about AAF's Healing Without Harm Program. Download the WSPA pamphlet Herbal Alternatives to Bear Bile.